Day 4 Christmas Canva Challenge Replay

Day 4: Social Media Marketing, Analytics, and Pricing for Custom Items

Day 4 of the Black Friday Christmas Canva Challenge focuses on the critical skills you need to successfully promote and sell your custom designs online. This session provides a deep dive into social media marketing strategies, analytics and performance tracking, and pricing custom merchandise, giving you the tools to thrive in the digital marketplace.

What We Covered:

• Social Media Marketing Strategies:

  • Identifying target audiences and choosing the right platforms.
  • Crafting engaging, tailored content for different demographics.
  • Using scheduling tools to maintain consistent posting and maximize visibility.

• Analytics and Performance Tracking:

  • Understanding key metrics like engagement rates, reach, and conversions.
  • Leveraging analytics tools to track campaign success and refine your approach.

• Pricing Custom Merchandise:

  • Calculating costs, including materials, production, and marketing.
  • Setting competitive yet profitable prices.
  • Exploring pricing strategies like cost-based and value-based methods.

Highlights:

• Practical tips for creating a strong social media presence that drives sales.
• How to use analytics to make data-driven decisions and optimize your marketing efforts.
• Step-by-step guidance on pricing your products for profitability while delivering value to your customers.

Required Supplies:

• Notebook and pen for notes.
• Access to social media platforms or scheduling tools (optional).